Clad in a cotton sari, looking simple yet classy, Sarita Ajitsari exudes complete confidence as she enters her high-end clothing store on the ever busy Nungambakkam High Road. She has reason to be; single handily she has made her ‘Signoraa’ a name to reckon with in fashion conscious Chennai.
Endowed with a passion for clothing, Sarita first began to design and deliver top-class garments for clients from home. Seeing this grow in three years, she launched Signoraa in 1987 at its present address.
Hailing from a business family, with a supportive husband and daughters who studied in boarding schools in Ootacamund, Sarita has made Signora her overarching passion, living in the store as it was. She knows every nook and corner of her store and every product like the back of her hand.
This, along with Sarita’s eye for design and yen for perfection, has seen her business establishing itself as a brand that spells quality and class.
Brand Signoraa is a one-stop shop for traditional wear. The store has sarees sourced from different parts of the country. Crisp cotton, colorful Kanjeevarams, beautiful Benarasis and classy Kotas that come with the Signoraa stamp have made waves in Chennai. The store also stocks exclusive daily-wear sarees and designer sarees in all price ranges.
Signoraa offers something special to brides with its custom-made Kanjeevarams, Benarasis, Lehengas, and Ghagra - Cholis. Sarita also enjoys creating chic outfits for young girls and boys on special requests.
With Signoraa’s success, Sarita has opened another branch right behind the original one.
The Younger (Millennial) clientele has a field day here selecting trendy, readymade salwar, salwar material, blouse material and running cloth. There is a wide range of the fabric types --- brocade, chiffon, crepe, georgette, organza, silk, raw silk, tussar silk, tissue and of course, cotton.
What sets Signoraa apart is the fact that all its collections are hand-picked by Sarita. Customers who walk in get special and personalized attention. Being a designer herself, Sarita understands colours, cuts, and fabric and suggests styles based on the customer’s need and body type. Young customers come to Signoraa with a number of ideas. Sarita helps them execute all their design dreams in style.
With 25 years of experience in dressing up women, Signoraa’s success today is that it has strong patronage from the crème de la crème of society to the modern office going woman, from twenty something’s to brides-to-be.